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5
Jan

Amazon Sets Sights On Advertising, Google

Reports suggest Amazon is exploring new ways to compete in the digital ad space

5
Jan

Is Microsoft Edge Better Than Google Chrome?

If you value your internet browser’s speed and security, you might have to ditch your current one. There’s a new kid on the block, one that claims to be even faster and more secure than the world’s leading browser, Google Chrome.

Google Chrome slower, less secure and worse for battery life than Microsoft Edge, claims Microsoft https://t.co/LOUqKL7Zbi

— The Independent (@Independent) January 3, 2018

Currently, the Chrome browser is a lot more popular than its rivals, controlling 58 percent market share. However, Microsoft plans to knock Chrome off its perch with a bold new claim for its Edge browser. The company started its assault on New Year’s Eve by releasing two new ads highlighting Windows 10 Edge’s superiority over Google Chrome in terms of speed, security, and battery efficiency.

The 30-second ads claimed that “Microsoft Edge is up to 48 percent faster than Google Chrome” and also “The faster way to get things done on the web.”

Microsoft also claims that its Edge browser is even safer than the Google Chrome. In the ad, the company points out that “Microsoft Edge blocks 18 percent more phishing sites than Google Chrome,” adding that using Edge is  “The safer way to get things done on the web.”

Apparently, Edge is better on battery life too.

?

While Microsoft has not exactly explained how it arrived at these two conclusions, it is possible that it may have based its statements on tests done by cybersecurity firm NSS Labs back in October of 2017. Based on the result of NSS Labs’ tests, Microsoft Edge showed the strongest browsing security by blocking 92.3 percent of phishing sites. Meanwhile, Google Chrome managed to block only 74.5 of the sites while Mozilla Firefox had a 61.1 percent block rate.

At the moment, Google has not yet released a statement in response to Microsoft claims.

[Featured image via YouTube]

31
Dec

I have an idea that some men are born out of their due place. Accident has cast them amid certain su …

I have an idea that some men are born out of their due place. Accident has cast them amid certain surroundings, but they have always a nostalgia for a home they know not. They are strangers at their birthplace, and the leafy lanes they have known from childhood or the populous streets in which they […]

31
Dec

BA owner IAG to buy Austrian airline Niki for €20m

Airline Group IAG is to purchase the insolvent Austrian airline Niki for €20m ($24m).

31
Dec

Why Are Mutual Fund Fees So High? This Billionaire Knows

In an era of Amazonian price destruction, mutual funds are an outlier. Weak directors, complacent investors and the lure of rich profits are among the reasons.

31
Dec

Resolved on Better Marketing for 2018: Part Four

We asked industry thought-leaders to share their marketing resolutions

31
Dec

Amazon Set to Take on Facebook and Google in Digital Advertising Market

The digital advertising scene is about to get very interesting in 2018. After experimenting with various advertising products in the past, Amazon is now ready to make its presence felt and is seriously planning to challenge heavyweights Google and Facebook.

At the moment, digital advertising revenue is virtually a duopoly between ‘The Big Two’—Facebook and Google. This is not surprising since advertisers have long been flocking to them in droves because of the potential that their ads might reach the billions of users of the two platforms.

Amazon to expand digital advertising efforts in 2018 https://t.co/Ydlp04K8MQ

— Snip (@SnipToday) December 29, 2017

However, reports are now saying that Amazon is now ready to make waves and shake up the current power structure of the digital advertising arena.

According to a CNBC report, Amazon aims to bolster its market share by looking for additional ad revenues within its e-commerce search feature and video products. Also, there are talks that the company is mulling over the possibility of selling beyond Amazon sites and products. Citing unnamed sources, the report added that Amazon is working out a partnership deal with third-party mobile advertising companies such as Kargo for an advertising product that covers both TV and mobile platforms.

While Amazon has yet to respond to queries regarding its advertising business plans, industry watchers noted that the company is revving up hiring for its advertising division. This observation supports CFO Brian Olsavsky previous disclosure during the Q2 earnings call last July where he mentioned that Amazon was hiring more ad sales staff.

At the heart of all the corporate warfare is a gargantuan market that has not shown any signs of slowing down. The size of the global digital advertising business in 2017 alone is estimated at $209 billion. By 2018, analysts project that the industry will experience a 13 percent growth to balloon to $237 billion.

Six largest digital advertising platforms by US rev, per @eMarketer:

1. Google — $35 bn
2. Facebook — $17.37 bn
3. Microsoft — $3.6 bn
4. Oath (AOL/Yahoo) — $3.6 bn
5. Amazon — $1.65 bn
6. Twitter — $1.21 bn

GOOG & FB control more than 63%https://t.co/QE4rbUu8bi …

— Tim Stenovec (@timsteno) December 27, 2017

But if Amazon were to fulfill its grand ambitions in becoming the third member of a triumvirate, it will have some serious catching up to do. At the moment, it only accounts for 2 percent of the $80 billion U.S. digital advertising market while the Big Two (Facebook & Google) combined, account for more than 70 percent of the total market.

[Featured Image via Amazon]

The post Amazon Set to Take on Facebook and Google in Digital Advertising Market appeared first on WebProNews.

23
Dec

Facebook Confesses That Social Media is Bad for You

Facebook recently admitted what a lot of people have long suspected—that social media can be bad for you. It’s a ballsy move, considering that Mark Zuckerberg and company have built an empire based on the largest social media platform in the world.

Facebook has acknowledged that too much social media can be damaging to people’s mental health. https://t.co/bO1EARxz8J pic.twitter.com/QLTUfx1fNm

— Marston Rogers Group (@MarstonRogersGp) December 22, 2017

Facebook Admits it Might Be Bad

Facebook made the startling admission on a company blog post titled Hard Questions: Is Spending Time on Social Media Bad for Us?

According to Facebook researchers David Ginsberg and Moira Burke, users who “spend a lot of time passively consuming information—reading but not interacting with people—report feeling worse afterward.” In other words, users who just scroll through news feeds, click on links, “like” posts, or share status updates without really engaging with others feel less satisfied with their Facebook experience. The post even linked back to a study that revealed users who clicked on links and “likes” more than the average user are more prone to physical and mental distress.

The premise is hardly shocking. Researchers from the National Centre of Excellence in Youth Mental Health from the University of Melbourne have stated that there’s a link between social media usage and anxiety, depression, eating issues, and sleep problems. Meanwhile, a survey has found that sites like Instagram are aggravating young people’s body image and confidence issues.

Is More Social Media the Answer?

Despite Facebook’s admission that social media might be detrimental to you, it also said that the platform can also do you a lot of good. But that would entail doing more on Facebook than just clicking on Like. As it turns out, having more in-depth interaction on Facebook can do wonders for your self-esteem and social standing. And by more interaction, the post’s authors mean reacting, sharing ideas, posting comments, and engaging in discussions with other Facebook users.

Ginsberg and Burke also mentioned another study that showed a more positive finding. Said study showed that Facebook users who posted comments and joined give-and-take discussions on the service felt better about the experience.

As the Facebook post stated, sharing status updates is not enough, “people had to interact one-on-one with others in their network.”

It appears that Facebook, in essence, is saying that how you feel about the platform depends on how you use it. And if you want to have a better experience, perhaps you should be using it more often and interacting with other users on a deeper level.

Incidentally, the blog post also revealed a number of new and upcoming changes that will reportedly encourage more interactions between Facebook account holders and maybe cause them to spend more hours on the social media platform.

Facebook have acknowledged, for the first time, that social media can negatively impact your mental health.

We asked people what effect is has on them. pic.twitter.com/ZBMEgJswLZ

— Channel 4 News (@Channel4News) December 18, 2017

At the end of the day though, Facebook is still a business. Its shareholders have visions for expansion and profit. Admitting that their product is bad is not good for business. Pushing for a bigger and better Facebook is better.

Still, kudos to the Zuckerberg and his team for doing their best to improve social media’s impact on the world. The company has been facing some heat over how people use its product, especially after the last U.S. presidential election and the proliferation of fake news.  

[Featured image via YouTube]

The post Facebook Confesses That Social Media is Bad for You appeared first on WebProNews.