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Posts from the ‘Web News’ Category

17
Jan

Google Tries to Fill Vacant IT Jobs Through Certification Program

Google has just rolled out an education course that aims to address the dearth of IT professionals in the United States.

Google recently announced that it will be teaming up with Coursera to offer an IT support training program. The company is hoping that the new program will help fill in the IT shortage in the country.

If you’re looking to start a new career, learn more about the new Google IT Support Professional Certificate hosted on @coursera, a first-of-its-kind online program created by Googlers ? https://t.co/5l2w1pWcMN #GrowWithGoogle pic.twitter.com/NWf9f4yPMl

— Life at Google (@lifeatgoogle) January 17, 2018

The course is dubbed the Google IT Support Professional Certificate. It’s designed to assist students with no previous IT education or training to get the relevant experience necessary to secure an entry-level job in just eight to 12 months.

The idea for the Coursera program was the result of the best practices that came to light during Google’s in-house IT residency program, which began in 2010. According to Natalie Van Kleef Conley, the product lead for Google, the company had to contend with having openings for IT roles and not enough skilled people to fill the vacancies. It’s a situation that a lot of companies are familiar with. As a matter of fact, research shows that there are 150,000 vacant IT support jobs in the US today.

Google previously worked with YearUp, a nonprofit that designs workforce training programs for adults in low-income families. The organization developed a program that helped prepare young professionals for entry-level IT support jobs.

Big News! We’ve teamed up with @Google on an IT Support Professional Certificate program on @coursera. Apply now! https://t.co/s7j39jvmdQ#GrowWithGoogle pic.twitter.com/DxbeMcQiBw

— Year Up (@YearUp) January 16, 2018

The experience also proved to Google that IT was a teachable field, and that people can be trained the fundamentals of IT in as little as eight to 12 months.

Google’s new Coursera-backed program consists of over 64 hours of video lessons, with hands-on lab and various interactive evaluation tools. The course will cover topics like customer service and troubleshooting, automation, networking, operating systems, security, and system administration. According to Van Kleef Conley, the topics cover “all the fundamentals of IT support.”

The course will also feature Google staff whose own experience in IT support served as a starting point in their careers.

Google’s new IT support course will cost $49 a month. However, scholarships will be offered to those who come to the program via the non-profit organizations that Google partners with, like Goodwill, Per Scholas, Student Veterans of America, Upwardly Global, and YearUp.

To create a new pathway to roles in IT support, today we’re launching the Google IT Support Professional Certificate, hosted on @coursera ? https://t.co/81w4dzXd8m #GrowWithGoogle pic.twitter.com/SShC9hNr96

— Google (@Google) January 16, 2018

In order to complete the certificate, participants have to finish six courses. One of the already open now, with the five other courses just available for pre-enrollment. These courses will commence on January 23.

This isn’t the first time that Google has worked with Coursera. The two companies have previously collaborated on Cloud Platform training modules for businesses. They also share the same vision when it comes to developing programs that aim to help people secure good jobs.

The post Google Tries to Fill Vacant IT Jobs Through Certification Program appeared first on WebProNews.

13
Jan

Facebook Tightens the Noose on Local Marketers and this is a HUGE Mistake

As of this writing Facebook’s stock price is down nearly 4 percent today after its co-founder and CEO Mark Zuckerberg said that Facebook is going to deemphasize news and marketing posts in order to make the social platform more social. This is taking Facebook back to its roots of friends connecting with each other and not so much as a place where news is shared and local businesses promote themselves to whoever followed them.

Local Businesses Made Facebook $$$

Unfortunately, it’s local businesses that have made Facebook financially successful beyond even Zuck’s wildest dreams, not individual users. Once Facebook became the platform for communities to communicate Facebook started making money and the platform exploded with new users around the world. If Zuckerberg thinks that Facebook is primarily a place to share baby videos and to view Aunt Jane’s cruise ship photos he’s sadly mistaken. Facebook is much more than that! It is the primary platform in free countries worldwide for community sharing.

Facebook is the Platform for Community Sharing

Where and when is the local Farmers Market? I follow them because I want to stay in the loop and I’ll read the comments like an FAQ to get further details and I may even ask a question myself and it will be answered by someone who is in the know. Where else can this happen if not Facebook?

The local television station just posted a video about a car that crashed into a restaurant that I go to. I’m interested in that and want details. I not only watch the video and follow the link to a related article but I read the comments on Facebook from people who saw the accident. Where else but Facebook?

A bar regularly posts about their happy hour and next music act. I follow the bar to see these posts because I am interested and want their posts to appear in my newsfeed where I will see them, not buried 10 pages deep. The bar owner knows that his bars followers want this information. Because of how effective Facebook is for helping him reach his customers the bar owner pays Facebook to reach other non-followers with posts.

Additionally, the bar owner back in the day spent a lot of money on Facebook to help attract followers in the first place. It’s clearly not fair to the bar owner for Facebook to have taken his money to promote his bars followers to now make the bars posts invisible to most of them. Also, the bars followers want to see the bars posts and if they don’t they will unfollow.

Facebook Friends are NOT More Important than Community Connections

Yes, Facebook will live and die on use by individuals but individuals want to see posts that are relevant from their community, not just their Facebook friends and long lost relatives. Facebook and Zuckerberg must realize that almost everybody has what are commonly known as Facebook Friends, which are people that the person never communicates with in person but they silently like posts and notice updates from on the Facebook platform. There is nothing wrong with a Facebook Friend but those friends who may account for 80% of a persons friends on the platform are not what the platform is truly about.

Facebook is about community connections which may be from your close friends and relatives, your local church group, your local business, your local charity and your local news organizations.

It’s a HUGE Mistake for Facebook to Disconnect it’s Users From Their Communities

I think it is a huge mistake for Facebook to disconnect us from our communities even if their goal is a noble one, connecting us with our friends. Our friends live with us in a community of geography and interests and we all go to the same yoga classes, gyms, bars, restaurants and stores. We help plant trees for charities and provide spare jackets to the homeless.

We connect as a community with Facebook and that makes Facebook important and that’s why businesses invest their marketing dollars on the platform… and that is good.

The post Facebook Tightens the Noose on Local Marketers and this is a HUGE Mistake appeared first on WebProNews.

5
Jan

Is Microsoft Edge Better Than Google Chrome?

If you value your internet browser’s speed and security, you might have to ditch your current one. There’s a new kid on the block, one that claims to be even faster and more secure than the world’s leading browser, Google Chrome.

Google Chrome slower, less secure and worse for battery life than Microsoft Edge, claims Microsoft https://t.co/LOUqKL7Zbi

— The Independent (@Independent) January 3, 2018

Currently, the Chrome browser is a lot more popular than its rivals, controlling 58 percent market share. However, Microsoft plans to knock Chrome off its perch with a bold new claim for its Edge browser. The company started its assault on New Year’s Eve by releasing two new ads highlighting Windows 10 Edge’s superiority over Google Chrome in terms of speed, security, and battery efficiency.

The 30-second ads claimed that “Microsoft Edge is up to 48 percent faster than Google Chrome” and also “The faster way to get things done on the web.”

Microsoft also claims that its Edge browser is even safer than the Google Chrome. In the ad, the company points out that “Microsoft Edge blocks 18 percent more phishing sites than Google Chrome,” adding that using Edge is  “The safer way to get things done on the web.”

Apparently, Edge is better on battery life too.

?

While Microsoft has not exactly explained how it arrived at these two conclusions, it is possible that it may have based its statements on tests done by cybersecurity firm NSS Labs back in October of 2017. Based on the result of NSS Labs’ tests, Microsoft Edge showed the strongest browsing security by blocking 92.3 percent of phishing sites. Meanwhile, Google Chrome managed to block only 74.5 of the sites while Mozilla Firefox had a 61.1 percent block rate.

At the moment, Google has not yet released a statement in response to Microsoft claims.

[Featured image via YouTube]

31
Dec

Amazon Set to Take on Facebook and Google in Digital Advertising Market

The digital advertising scene is about to get very interesting in 2018. After experimenting with various advertising products in the past, Amazon is now ready to make its presence felt and is seriously planning to challenge heavyweights Google and Facebook.

At the moment, digital advertising revenue is virtually a duopoly between ‘The Big Two’—Facebook and Google. This is not surprising since advertisers have long been flocking to them in droves because of the potential that their ads might reach the billions of users of the two platforms.

Amazon to expand digital advertising efforts in 2018 https://t.co/Ydlp04K8MQ

— Snip (@SnipToday) December 29, 2017

However, reports are now saying that Amazon is now ready to make waves and shake up the current power structure of the digital advertising arena.

According to a CNBC report, Amazon aims to bolster its market share by looking for additional ad revenues within its e-commerce search feature and video products. Also, there are talks that the company is mulling over the possibility of selling beyond Amazon sites and products. Citing unnamed sources, the report added that Amazon is working out a partnership deal with third-party mobile advertising companies such as Kargo for an advertising product that covers both TV and mobile platforms.

While Amazon has yet to respond to queries regarding its advertising business plans, industry watchers noted that the company is revving up hiring for its advertising division. This observation supports CFO Brian Olsavsky previous disclosure during the Q2 earnings call last July where he mentioned that Amazon was hiring more ad sales staff.

At the heart of all the corporate warfare is a gargantuan market that has not shown any signs of slowing down. The size of the global digital advertising business in 2017 alone is estimated at $209 billion. By 2018, analysts project that the industry will experience a 13 percent growth to balloon to $237 billion.

Six largest digital advertising platforms by US rev, per @eMarketer:

1. Google — $35 bn
2. Facebook — $17.37 bn
3. Microsoft — $3.6 bn
4. Oath (AOL/Yahoo) — $3.6 bn
5. Amazon — $1.65 bn
6. Twitter — $1.21 bn

GOOG & FB control more than 63%https://t.co/QE4rbUu8bi …

— Tim Stenovec (@timsteno) December 27, 2017

But if Amazon were to fulfill its grand ambitions in becoming the third member of a triumvirate, it will have some serious catching up to do. At the moment, it only accounts for 2 percent of the $80 billion U.S. digital advertising market while the Big Two (Facebook & Google) combined, account for more than 70 percent of the total market.

[Featured Image via Amazon]

The post Amazon Set to Take on Facebook and Google in Digital Advertising Market appeared first on WebProNews.

23
Dec

Facebook Confesses That Social Media is Bad for You

Facebook recently admitted what a lot of people have long suspected—that social media can be bad for you. It’s a ballsy move, considering that Mark Zuckerberg and company have built an empire based on the largest social media platform in the world.

Facebook has acknowledged that too much social media can be damaging to people’s mental health. https://t.co/bO1EARxz8J pic.twitter.com/QLTUfx1fNm

— Marston Rogers Group (@MarstonRogersGp) December 22, 2017

Facebook Admits it Might Be Bad

Facebook made the startling admission on a company blog post titled Hard Questions: Is Spending Time on Social Media Bad for Us?

According to Facebook researchers David Ginsberg and Moira Burke, users who “spend a lot of time passively consuming information—reading but not interacting with people—report feeling worse afterward.” In other words, users who just scroll through news feeds, click on links, “like” posts, or share status updates without really engaging with others feel less satisfied with their Facebook experience. The post even linked back to a study that revealed users who clicked on links and “likes” more than the average user are more prone to physical and mental distress.

The premise is hardly shocking. Researchers from the National Centre of Excellence in Youth Mental Health from the University of Melbourne have stated that there’s a link between social media usage and anxiety, depression, eating issues, and sleep problems. Meanwhile, a survey has found that sites like Instagram are aggravating young people’s body image and confidence issues.

Is More Social Media the Answer?

Despite Facebook’s admission that social media might be detrimental to you, it also said that the platform can also do you a lot of good. But that would entail doing more on Facebook than just clicking on Like. As it turns out, having more in-depth interaction on Facebook can do wonders for your self-esteem and social standing. And by more interaction, the post’s authors mean reacting, sharing ideas, posting comments, and engaging in discussions with other Facebook users.

Ginsberg and Burke also mentioned another study that showed a more positive finding. Said study showed that Facebook users who posted comments and joined give-and-take discussions on the service felt better about the experience.

As the Facebook post stated, sharing status updates is not enough, “people had to interact one-on-one with others in their network.”

It appears that Facebook, in essence, is saying that how you feel about the platform depends on how you use it. And if you want to have a better experience, perhaps you should be using it more often and interacting with other users on a deeper level.

Incidentally, the blog post also revealed a number of new and upcoming changes that will reportedly encourage more interactions between Facebook account holders and maybe cause them to spend more hours on the social media platform.

Facebook have acknowledged, for the first time, that social media can negatively impact your mental health.

We asked people what effect is has on them. pic.twitter.com/ZBMEgJswLZ

— Channel 4 News (@Channel4News) December 18, 2017

At the end of the day though, Facebook is still a business. Its shareholders have visions for expansion and profit. Admitting that their product is bad is not good for business. Pushing for a bigger and better Facebook is better.

Still, kudos to the Zuckerberg and his team for doing their best to improve social media’s impact on the world. The company has been facing some heat over how people use its product, especially after the last U.S. presidential election and the proliferation of fake news.  

[Featured image via YouTube]

The post Facebook Confesses That Social Media is Bad for You appeared first on WebProNews.

16
Dec

4 Ways to Make Free Shipping Profitable for Your eCommerce Business

One of the most crucial decisions an eCommerce business has to make is whether to offer free shipping. If the retailer does opt to provide free shipping, then other equally important decisions have to be made, like what kind of go-to-market process will be implemented.

An online retailer’s free shipping policy can boost conversions, but it can also add to expenses. Luckily, there are several strategies open to a company.

Here are four ways that can make free shipping profitable for your business:

Image result for flat rate shipping1. Offer Your Clients a Flat Rate

One of the best ways to make good use of free shipping is to offer a flat rate for all packages, or flat rates for total orders and weight ranges.

However, this method requires intensive planning and preparation. The company has to figure out the average cost of shipping. This is to ensure that they do not overcharge or undercharge clients. When they do come up with the right cost, the price will likely be a little over or under the actual shipping cost. But this discrepancy would even out eventually.

Retailers considering a flat rate should be aware that they would need to conduct several tests to see which would work better – pricing by weight range or order totals.

2. Add Shipping Cost to the Product Price

Integrating the shipping cost to the product price will also work in the company’s favor. Consider the following options:

  • Offer 1: $50 for the product + $5 for shipping
  • Offer 2: $55 with free shipping

The majority of consumers would undoubtedly favor the second option. Studies have shown that the conversion numbers for the second offer were double that of the first offer. This method also works very well for unique products and items that are hard to find.

So how does one incorporate the cost of shipping into the product’s price? One way is to change the price of items below the free shipping threshold so that it would include part of the expected shipping cost. For instance, you can add 13% of the expected shipping cost to items priced at $10. So from $10, the product will now cost $11.30. With this strategy, you get to offer free shipping while recouping part of the cost.

Image result for ground shipping3. Substitute Service Types

Thousands of online retailers have found that ground shipping is the most affordable option, so this is the most common type used in free shipping. But retailers should make it clear to customers that this is not overnight shipping and that an additional fee will be charged if they want to expedite the process.

Ground shipping can actually reduce your shipping expenses by as much as 50% and most can easily meet 2-day expedited shipping requirements. If the product is to be delivered somewhere near the office or distribution center, then you can use the cheapest ground option available, meet the delivery window, and save money.

Don’t be afraid that your clients will be put-off by the 2-day wait. Nearly all online buyers are willing to wait longer for a product as long as shipping is free.

4. Exclude Specific Products From Free Shipping

Another way to reduce the negative impact of free shipping is to exclude specific products from the service. Companies can exclude large and heavy items with high shipping cost and products with low margins from free shipping. They can also just offer the free service exclusively to high volume products with low shipping costs.

Do not look at free shipping as a financial black hole. Savvy retailers can utilize free shipping as leverage to boost conversions and average orders while reducing any negative impact it might have on revenue.

The post 4 Ways to Make Free Shipping Profitable for Your eCommerce Business appeared first on WebProNews.

13
Dec

Twitter’s Ad Business Shrinks, Company Focuses on Selling Data

With Twitter’s ad revenues struggling, the company has set its sights on data licensing.

Twitter has seen some positive changes in its user engagement recently. But despite that, the company’s ad business is still floundering. Data has shown that the company has been gaining ground with daily active users (DAUs), with the group clearly outpacing the modest growth of monthly active users (MAUs). However, Twitter still hasn’t managed to turn this growth into revenue.

For a while, Twitter was hopeful that President Donald Trump’s affinity for the social media platform would provide some much-needed boost. But it quickly became apparent that that wasn’t going to happen.

Martech Today described Twitter’s dilemma as a Goldilocks paradox. The platform has a huge user base, just not big enough to generate the revenue it needs. Though it’s great for real-time marketing and event promotion, its targeting is less effective than competitors like Facebook and many advertisers tend to view it as more of a news publisher rather than a social media platform. Because of this, Twitter’s has seen a year-over-year decline in ad revenue.

#Twitter results are a mixed bag – 6% audience growth but first ever YoY decline of ad revenue https://t.co/U5RKXUQbYi pic.twitter.com/5WRY1yKc2R

— Statista (@StatistaCharts) April 26, 2017

Luckily, Twitter has something good going for it—a massive data catalog that spans more than a decade. With such a goldmine at its disposal, the company has already taken the first steps to growing its data-licensing business.

Twitter is presently offering a new set of APIs that will give small developers access to its data. But instead of costing thousands of dollars like its enterprise APIs, this new set will cost about $149 a month. One of the tools Twitter is offering in this set is historical search. Developers will be given access to the previous month’s tweets. Eventually, they will have access to tweets dating back to 2006. Developers will also be able to see more tweets and make more complex requests more often.

It’s a smart move for Twitter, as its data licensing was responsible for about 15% of its recent revenue. The plans to offer more affordable API packages and its decision to work more with small developers might just be what Twitter needs to remain profitable next year.

The post Twitter’s Ad Business Shrinks, Company Focuses on Selling Data appeared first on WebProNews.

12
Dec

Google Chrome 63 Ramps Up Security with Site Isolation

Google’s campaign to convince more businesses to turn away from Microsoft’s Windows 10 Edge and onto its side has intensified with the release of Chrome 63. Google is confident that it’s new security feature, site isolation, will have more companies migrating to them.

Better Security with Site Isolation

Chrome’s new security feature will enable enterprise admins to configure the browser to render content for each page in its own dedicated process, keeping it isolated from other pages. The feature can also be customized so only specific webpages on a preset list will be kept separate.

Site isolation is designed to stop malicious attacks that take advantage of vulnerabilities during the renderer process. The security measure kicks in during rendering because this is usually the point at which dangerous code is run in order to steal key data and information.

How to Enable Google Chrome’s Site Isolation Security Feature. ?https://t.co/hZ0WDr13P2 #chrome #security #new pic.twitter.com/OjhIRYsjIk

— downloadsourcenet (@downloadsourcEN) December 11, 2017

In a statement, Google explained that keeping each page isolated provides stronger security. The company also suggests that this feature is best used for pages that require a log-in and carries sensitive content. Google also emphasized that this new security feature will result in significant memory usage on computers. Using site isolation can lead to memory use increase of about 10 to 20 percent.

TLS 1.3 Rollout

Chrome 63 will also introduce TLS 1.3 for Gmail. The Transport Layer Security feature is a protocol that permits more secure communication on the internet. Google explained that the previous version, which became the standard protocol way back in 2008, was in serious need of a revamp. TLS 1.3 is reportedly swifter and more secure.

A Look at the Improvements That TLS 1.3 Brings https://t.co/kVLqxHROXr pic.twitter.com/HFG9KwTaZS

— Quentin ‘?‘ ADAM (@waxzce) December 8, 2017

A larger rollout is set to be scheduled next year and while users are not expected to feel or see any major impact, Google warned administrators that not all systems will be interoperable with the new protocol. System admins are advised to check the company’s feedback forum for more information.

The post Google Chrome 63 Ramps Up Security with Site Isolation appeared first on WebProNews.