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Archive for January, 2018


Google Tries to Fill Vacant IT Jobs Through Certification Program

Google has just rolled out an education course that aims to address the dearth of IT professionals in the United States.

Google recently announced that it will be teaming up with Coursera to offer an IT support training program. The company is hoping that the new program will help fill in the IT shortage in the country.

If you’re looking to start a new career, learn more about the new Google IT Support Professional Certificate hosted on @coursera, a first-of-its-kind online program created by Googlers ? #GrowWithGoogle

— Life at Google (@lifeatgoogle) January 17, 2018

The course is dubbed the Google IT Support Professional Certificate. It’s designed to assist students with no previous IT education or training to get the relevant experience necessary to secure an entry-level job in just eight to 12 months.

The idea for the Coursera program was the result of the best practices that came to light during Google’s in-house IT residency program, which began in 2010. According to Natalie Van Kleef Conley, the product lead for Google, the company had to contend with having openings for IT roles and not enough skilled people to fill the vacancies. It’s a situation that a lot of companies are familiar with. As a matter of fact, research shows that there are 150,000 vacant IT support jobs in the US today.

Google previously worked with YearUp, a nonprofit that designs workforce training programs for adults in low-income families. The organization developed a program that helped prepare young professionals for entry-level IT support jobs.

Big News! We’ve teamed up with @Google on an IT Support Professional Certificate program on @coursera. Apply now!

— Year Up (@YearUp) January 16, 2018

The experience also proved to Google that IT was a teachable field, and that people can be trained the fundamentals of IT in as little as eight to 12 months.

Google’s new Coursera-backed program consists of over 64 hours of video lessons, with hands-on lab and various interactive evaluation tools. The course will cover topics like customer service and troubleshooting, automation, networking, operating systems, security, and system administration. According to Van Kleef Conley, the topics cover “all the fundamentals of IT support.”

The course will also feature Google staff whose own experience in IT support served as a starting point in their careers.

Google’s new IT support course will cost $49 a month. However, scholarships will be offered to those who come to the program via the non-profit organizations that Google partners with, like Goodwill, Per Scholas, Student Veterans of America, Upwardly Global, and YearUp.

To create a new pathway to roles in IT support, today we’re launching the Google IT Support Professional Certificate, hosted on @coursera ? #GrowWithGoogle

— Google (@Google) January 16, 2018

In order to complete the certificate, participants have to finish six courses. One of the already open now, with the five other courses just available for pre-enrollment. These courses will commence on January 23.

This isn’t the first time that Google has worked with Coursera. The two companies have previously collaborated on Cloud Platform training modules for businesses. They also share the same vision when it comes to developing programs that aim to help people secure good jobs.

The post Google Tries to Fill Vacant IT Jobs Through Certification Program appeared first on WebProNews.


Dear Mary: We all knew you had it in you. …

Dear Mary: We all knew you had it in you. “Dorothy Parker, telegram to friend who had given birth” “US author, humorist, poet, & wit (1893 – 1967)”


Facebook plans major changes to news feed

CEO Mark Zuckerberg says he plans to make posts from businesses, brands and media less prominent.


Facebook Tightens the Noose on Local Marketers and this is a HUGE Mistake

As of this writing Facebook’s stock price is down nearly 4 percent today after its co-founder and CEO Mark Zuckerberg said that Facebook is going to deemphasize news and marketing posts in order to make the social platform more social. This is taking Facebook back to its roots of friends connecting with each other and not so much as a place where news is shared and local businesses promote themselves to whoever followed them.

Local Businesses Made Facebook $$$

Unfortunately, it’s local businesses that have made Facebook financially successful beyond even Zuck’s wildest dreams, not individual users. Once Facebook became the platform for communities to communicate Facebook started making money and the platform exploded with new users around the world. If Zuckerberg thinks that Facebook is primarily a place to share baby videos and to view Aunt Jane’s cruise ship photos he’s sadly mistaken. Facebook is much more than that! It is the primary platform in free countries worldwide for community sharing.

Facebook is the Platform for Community Sharing

Where and when is the local Farmers Market? I follow them because I want to stay in the loop and I’ll read the comments like an FAQ to get further details and I may even ask a question myself and it will be answered by someone who is in the know. Where else can this happen if not Facebook?

The local television station just posted a video about a car that crashed into a restaurant that I go to. I’m interested in that and want details. I not only watch the video and follow the link to a related article but I read the comments on Facebook from people who saw the accident. Where else but Facebook?

A bar regularly posts about their happy hour and next music act. I follow the bar to see these posts because I am interested and want their posts to appear in my newsfeed where I will see them, not buried 10 pages deep. The bar owner knows that his bars followers want this information. Because of how effective Facebook is for helping him reach his customers the bar owner pays Facebook to reach other non-followers with posts.

Additionally, the bar owner back in the day spent a lot of money on Facebook to help attract followers in the first place. It’s clearly not fair to the bar owner for Facebook to have taken his money to promote his bars followers to now make the bars posts invisible to most of them. Also, the bars followers want to see the bars posts and if they don’t they will unfollow.

Facebook Friends are NOT More Important than Community Connections

Yes, Facebook will live and die on use by individuals but individuals want to see posts that are relevant from their community, not just their Facebook friends and long lost relatives. Facebook and Zuckerberg must realize that almost everybody has what are commonly known as Facebook Friends, which are people that the person never communicates with in person but they silently like posts and notice updates from on the Facebook platform. There is nothing wrong with a Facebook Friend but those friends who may account for 80% of a persons friends on the platform are not what the platform is truly about.

Facebook is about community connections which may be from your close friends and relatives, your local church group, your local business, your local charity and your local news organizations.

It’s a HUGE Mistake for Facebook to Disconnect it’s Users From Their Communities

I think it is a huge mistake for Facebook to disconnect us from our communities even if their goal is a noble one, connecting us with our friends. Our friends live with us in a community of geography and interests and we all go to the same yoga classes, gyms, bars, restaurants and stores. We help plant trees for charities and provide spare jackets to the homeless.

We connect as a community with Facebook and that makes Facebook important and that’s why businesses invest their marketing dollars on the platform… and that is good.

The post Facebook Tightens the Noose on Local Marketers and this is a HUGE Mistake appeared first on WebProNews.


State of the Art: The Difficulties With Facebook’s News Feed Overhaul

Facebook faces complex questions over its prioritization of “meaningful” content in the News Feed, including whether people want that kind of content in the first place.


Cartoon: The Evolution of Ordering Pizza

What’s coming after voice?


Meltdown and Spectre: All Mac devices affected says Apple

The tech giant has released some fixes and says there are “no known exploits” of the flaws.


Amazon Sets Sights On Advertising, Google

Reports suggest Amazon is exploring new ways to compete in the digital ad space