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Archive for August, 2016

31
Aug
Europe's 'unfair' Apple tax ruling sparks US anger

Europe's 'unfair' Apple tax ruling sparks US anger

The US Treasury criticises ‘unfair’ tax rulings by the European Commission, following a demand that Apple hands over €13bn in unpaid tax.

31
Aug
Tax Experts Check Out Arguments From Apple Over Ruling

Tax Experts Check Out Arguments From Apple Over Ruling

The company’s chief executive issued a defiant letter after Ireland was ordered to collect about $14.5 billion in back taxes.

31
Aug
Are Sales and Marketing Getting Less Aligned?

Are Sales and Marketing Getting Less Aligned?

A new report suggests that alignment between sales and marketing functions is actually declining

31
Aug
Google Says Its "Mission Impossible" Cloud Platform is the Most Secure

Google Says Its "Mission Impossible" Cloud Platform is the Most Secure

Neal Mueller, Security and Networking lead for Google Cloud, recently was interviewed about security and other important aspects of using the Google Cloud Platform to host websites, online retailers and other data intensive applications.

Should I move our online applications to the cloud and is it secure?

We get that question less and less these days. There are big advantages to moving to the cloud. You get to have all of the scale that you want immediately when you want it. You don’t pay for it when you don’t use it. And you don’t have to worry about the maintenance of the underlying machines. The advantages are so big, in fact, that we seldom get the question of, should I move to the cloud? More often, the question that we get is, how can I move to the cloud safely?

Where does Google’s responsibility for security begin?

It’s simple. Google’s responsibility is to control the underlying infrastructure. Your responsibility is to secure the data on top.

Why use Google as a cloud provider?

One of the reasons that we talk about a lot is that Google is the right cloud provider for you because we’ve got over 500 security engineers. These are 500 people that are foremost in their fields. They’ve been in peer-reviewed journals, they’re experts at security.

Let me give you an example of just one team within the 500. It’s called Project Zero. These are forward-facing engineers whose job it is to discover 0-Days, that is, new vulnerabilities, never before seen or disclosed. They discovered Heartbleed, which affects anybody with a browser. It’s a TLS vulnerability. They discovered rowhammer, which affects anybody that has a computer with RAM and they discovered 15 of the last 21 KVM vulnerabilities, which is really important to Google because we use KVM as our chosen hypervisor technology. All of these vulnerabilities, as soon as we discover them, we immediately disclose them so that the world is a safer place thanks to the work of Project Zero.

Can you tell us more about this?

Let’s talk about the word provenance. It’s a word in English that means come from. It’s a fundamental tenet of how we think of secure systems. We don’t just buy hardware that’s off the shelf. We return to first principles, figure out what functionality we need from the hardware and which ones we don’t, because functionality that’s included in the hardware off the shelf might introduce vulnerabilities that we don’t want. This leads us in many cases to custom-build secure systems. So we have custom-built ASICs, custom-built servers, custom-built racks, custom-built storage arrays inside custom-built data centers. All of this leads to a much more secure data center.

Infrastructure security, doesn’t that go beyond hardware?

Sure. It extends to the people inside that data center, too. These are full-time, badged Googlers that have submitted to a background check and have an array of physical security to make their job easier. We’re talking about stuff that you’ve seen in “Mission Impossible”– biometrics, lasers, vehicle barriers, bollards. All of this is custom-built, also, to make the data center more secure.

So is this unique to just Google?

Yeah, it’s unique to Google, but not for long. Part of being Google is giving back to your community. So as part of the Open Compute Project, just last week with Facebook, we released our design for a 48-volt rack. This is a very high-density, highly efficient, highly green rack. And although Google is the only one that can build it, now that everybody has the designs, everybody can build data centers as efficient.

What other cool stuff is Google Cloud doing?

What’s next? So with 500 security engineers on staff, there’s a lot that’s up next. But let me tell you about just two things that spring to mind. The first one is BeyondCorp. Here, we have separated ourself from the traditional enterprise security model. Traditional enterprise security has a hard firewall to guard the perimeter. However, we’ve seen what happens with recent breaches– what happens when an adversary gets inside that perimeter. He has relatively unfettered access to the resources inside the internet. What Google does is device authentication which allows our applications to be accessible by the internet, but be just as secure as if they were only accessible by the intranet. We believe that this makes our public cloud more secure.

What’s the second initiative?

On Google Cloud Platform, data at rest is encrypted by default. This is a real differentiator for us. We believe it’s good practice and good business. We’ve seen what happens when adversaries get a hold of breached PII and we think that encryption by default is a good preventative measure against that.

The post Google Says Its “Mission Impossible” Cloud Platform is the Most Secure appeared first on WebProNews.

30
Aug
Apple facing record bill for Irish tax

Apple facing record bill for Irish tax

Apple could be ordered to pay billions of euros in back taxes in the Republic of Ireland under a European Union ruling expected on Tuesday.

30
Aug
Apple Is Said to Owe Back Taxes to Irish Government

Apple Is Said to Owe Back Taxes to Irish Government

The potential clawback, estimated to be hundreds of millions of dollars, may stoke tensions between American and European officials over tax policies.

30
Aug
4 Ways Brands Can Participate in Geek Culture

4 Ways Brands Can Participate in Geek Culture

You can’t market to them, so best to join them.

30
Aug
Facebook Founder on Top 3 Qualities to Reach the Top

Facebook Founder on Top 3 Qualities to Reach the Top

Zuckerberg was recently asked what he thinks are the top 3 qualities an entrepreneur should have when starting a successful business.

1. Focus on Making an Impact in the World

“I think if you want to build something great you should focus on the changes you want to make in the world. That to me is number 1. I see too many entrepreneurs decide that they want to start a company before they actually know what it is that they want to build, and to me that seems backwards.”

“In building a company you are going to change a lot and you are going to learn a lot along the way, so it really makes sense to go in with an idea about what the impact is that you want to make and not just that you want to have a bunch of people working for you or that you just want to start a company.”

2. No One Does It Alone

“The second is that no one does it alone. You need to build the best team that you can. There’s this myth in the world of the founder or the individual. For instance, a lot of people talk about me and Facebook and it drives me a little crazy because I think this understates that this is a big team effort. We have thousands of people working on Facebook now and even at the beginning there were a bunch of people working on it.”

“When you look at most big things that get done in the world they are not done by one person. You are going to need to build a team. You go in with the idea of what you want to do in the world and the next most important thing you are going to do is to surround yourself with the best people that you can to learn from.”

“You are going to need to learn over time and you are going to need people with complimentary skills because no matter how talented you are there are just going to be things that you don’t bring to the table. That’s certainly true for me. Our company works because we have a really talented core team of people who compliment me that have different skills that I don’t have.”

3. Persistence!

“The third thing is just persistence. Nothing ever goes the way you want it to. People talk about overnight success and that’s not the way it works. Overnight success only happens after you’ve worked for a long period of time to build something and then one day you wake up and people say, “Oh this is successful,” like it just appeared. That’s never how you experience it when you are actually working on it.”

“When you are building something you go through all these trials and tribulations along the way and I think a lot of people simply give up. And that takes different forms, you don’t push through to what you believe, some people sell their company before it reaches its full potential, some change the direction and some people leave.”

“I think that the biggest things that have gotten done in the world tend to be done by people who primarily believe in a mission and are not trying to just build a company, by teams and not by individuals and by people who just don’t give up.”

The post Facebook Founder on Top 3 Qualities to Reach the Top appeared first on WebProNews.